Adspur

Adspur is the leading online advertising awards management system that allows agencies to more easily track deadlines, organise submissions and track success.

Client

Adspur

Date

October 2, 2015

Services

Product Design

Design system

Website

Adspur

Challenge

At the time I was engaged as UX designer, Adspur were a start-up with an MVP award tracking calendar. The next challenge was to design and build their paid offering - Aspur Pro - A complete Award submission management tool.

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Approach

I worked directly with Adspur's founder and his ad agency contacts with a fast feedback loop to establish key user journeys and points where our tool could add value. There were many opportunities to take effort out or even remove repetitive tasks. From here we were able to key concepts and an information architecture that made sense to users. Navigation was critical to get right as the tool would be used on a daily basis and any friction points would compound quickly.

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Solution

In weeks, we had our first complete version of Adspur Pro. The solution allows users to: Upload and organize work, Submit campaigns for awards, track success and plan for future submissions. I worked very closely with Adspur's engineers to develop a design system from the outset - making it efficient to refine existing features and create new ones.

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Adspur

Challenge

Approach

Solution

"We love working with Rob! From the very first conversation, he really understood our start-up needs and goals. We're super proud of the beautiful brand system we've created together, which has made our design process so much slicker!"

"The workshops we did with Rob were incredibly useful and resulted in so many ideas for enhancing the service we provide. Even better, we've set up systems for gathering guest feedback ourselves!"