JustGiving

Empowering people and charities to raise for incredible causes. I was Head of UX for JustGiving for 7 years.

Client

JustGiving

Date

January 20, 2023

Services

Product Design

Product Strategy

Website

justgiving.com

£705m

raised annually by end 2023

76%

increase in donation volume

7.5

years in Leadership role

Role

As a member of JustGiving's Senior Management team, I built and managed 10 User Researchers and Designers. The mission of my team was to deliver positive business outcomes by consistently discovering and creating value for our wonderful consumer and charity users.

No items found.

Responsibilities

As JustGiving's UX Leader, I worked closely with Product Management and Engineering Leadership to deliver our Product Strategy. My responsibilities included OKR and direction setting, implementation of a UX playbook and toolkit, Design and brand system oversight, individual professional development and 1:1 coaching. More broadly, I regularly ran company-wide workshops to facilitate group ideation, strategic decision-making and vision setting.

No items found.

Projects and achievements

In my early days at JustGiving, I redesigned our suite of fundraising pages to use one consistent set of design patterns and an evolved Design system. We regularly optimised this design and our Checkout flow over time to achieve a 76% increase in donations and a 118% increase in donation revenue by the end of 2022. These results were enabled by UX skills and user-centric ways of working which went beyond my immediate reports.