Kempinski
Touch screen app experience for exclusive private residences in Switzerland.
Challenge
Create a digital brochure of apartments at the DuParc Swiss residence that would wow high net-worth prospective buyers
Approach
After defining information architecture using a card sort exercise, we set about creating a luxuriously expansive touch-screen interface, that would make the user feel like they acting in their own movie!
Solution
This was clearly not a mass-market product, so we had licence to come up with unusual, yet intuitive interaction patterns. An animated radial navigation sat at the top of a 3 tiered navigation system, which tested well in allowing users to access all features and amenities of the residence. 3D tours were created to allow the prospective buyer to fully control their own browsing experience.