Yovo

Yovo is a brilliant start-up volunteering platform, that needed a brand to match. Externally, the new brand system would need to convey what is special about Yovo to charities and consumers and internally, it should save significant time for the team, when creating branded designs.

I ran a brand audit and Discovery workshop with the Yovo team to establish where they are today and where they want to position the brand in future. From here, we came up with a one-word brand idea which everything would stem from. Yovo is about saying "YES!". Yes to volunteering! Yes to local charity missions! Yes to community and connection!

I created an exciting new brand identity and brand system for Yovo with a brand new logo and consideration for colour palette, typography, photography, illustration, iconography and tone of voice. This system is currently being rolled out across all B2B and Consumer touchpoints by the Yovo team.