Designer of beautiful, usable,valuable things.

Hello

A bit about me

I'm an energetic, self-starting Design leader who relentlessly finds ways to turn customer needs and business aspirations into amazing real world outcomes.

I have deep experience as both a practitioner and a team leader and my skills range from Research and strategy, through UX to UI and design systems. This allows me to create impact at all stages.

Keep scrolling to see some projects and please get in touch if you'd like to see more...

Rob Edwards
Head of Product Design / Product Design Lead.
Availability: July 2025

L&G app: Connected money management

Researching, designing and testing a suite of 7 Open Finance money management features to increase app engagement and the financial wellbeing of customers. Case study coming soon.

Product Design
User Research

JustGiving

Empowering people and charities to raise for incredible causes. I was Head of UX for JustGiving for 7 years.

Product Design
Product Strategy

Living Well charity service design

Living Well is a fantastic South London based charity that is so much more than a foodbank, with a range of service which aim to look after the whole person.

Service Design
Workshops

Barclays.com

Full redesign of Barclays flagship corporate website with contribution to Barclays universal Design system.

UX/UI Design
Design system

Ramble: AI Reviews

Ramble is a new review platform that makes giving feedback fun!

Product Design
Branding

Yovo volunteering platform

Yovo is a new volunteering platform, which makes showing up for a cause quick, easy and rewarding.

Branding
Website Design

Skoot: AI powered planning for parents

Skoot is a family-friendly travel and activity planning tool that uses AI to take the effort out of planning family adventures.

Branding
Product Design

Spoke chinos

E-commerce website design for men's fashion brand specialising in the perfect trouser fit.

UX Design
Branding

Koodoo events app

Koodoo is a simple web app that makes the task of organising paid-for events with friends easy.

Product Design
Branding

Kempinski experience

Touch screen app experience for exclusive private residences in Switzerland.

UX/UI Design
Branding

Adspur awards platform

Adspur is the leading online advertising awards management system that allows agencies to more easily track deadlines, organise submissions and track success.

Product Design
Design system
Yovo logoLiving Well logo

"We love working with Rob! From the first conversation, he really understood our needs and goals. We're super proud of the beautiful brand system we've created together!"

Client avatar of Yovo founder
Izzy Brown
Founder, Yovo

"The workshops we did with Rob were incredibly useful and resulted in so many ideas for enhancing our service. We've also set up a system for gathering guest feedback."

Kate from Living Well
Kate Lott
Fundraising & Comms Manager, Living Well
Brands I've worked with